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28 –30 June 2025 The innovative Lifestyle & Interior Showdays HOME, DECO & FASHION G I F T & PA P E R CO O K , E AT & D R I N K OUTDOOR & LIVING www.trendsupwest.com THE NEXT LEVEL
TRENDS UP WEST T H E N E X T L E V E L Showdays: 28 –30 June 2025 SAT from 10 am-6 pm SUN from 10 am-6 pm MON from 10 am-5 pm S A T U R D AY + 2 8 J u n e a t 6 p m : G E T - T O G E T H E R -EVENING for for exhibitors and visitors Showdays-Location: 40549 Düsseldorf AREAL BÖHLER Kaltstahlhalle and Alte Schmiedehalle Hansaallee 321
E D I T O R I A L The next level The West has its big trend show! The last TRENDS UP WEST clearly demonstrated this. Over 3,000 trade visitors came to Düsseldorf to experience a consumer goods event in a uni- que atmosphere. Willo Blome (blomus), Florian Burghard (Sompex) and Marco Hübecker (fleur ami) are the initiators of the TRENDS UP WEST We have thought long and hard about how we can realign TRENDS UP WEST after the corona virus pandemic. We never doubted the format, the key was the timing. Because TRENDS UP WEST is now the number one consumer goods trade fair in the second half of the year as an annual event. The new products for the coming year are shown here for the first time and visitors are highly motivated to discover the range of over 240 exhibitors and brands. The community character of TRENDS UP WEST is particularly important to us. We are not a large trade fair company that dictates what happens. We develop TRENDS UP WEST together with exhibitors and visitors, because we are also exhibitors with our companies and therefore know what the market wants - a boutique trade fair with esprit and charm and a high-quality, varied range. The TUW community can also look forward to this in 2025 - on three full days from June 28 to 30. Contact the TRENDS UP WEST project manager: Christian Kasch Mail: christian@trendsupwest.com Phone: +49 (0) 211 52280920 Mobile: +49 (0) 171 7301652 T H E N E X T L E V E L
C O N Z E P T The TOP event in the West, which has set new standards with fresh ideas. Started in the heyday of the Corona Pandemic as an alternative exhibition format developed by the participants themselves, TRENDS UP WEST has developed into one of the top industry events in western Germany. The special atmosphere of partnership in particular is praised again and again by the participants! You too can discover this unique mixture of collegial industry get-togethers with lots of great new ideas and high-turnover order days for the trade. + SYNERGIES When portfolios complement each other, different skills interlock, challenges are mastered together and costs remain manageable, synergies are created that are noti- ceable for our customers. In a very special, friendly exhibition atmosphere in which good business is done a classic win-win situation. + PERFECT PACKAGES With stand sizes from 20m² and an open marketplace-like look, the focus is on the event character. With our all-round carefree package, your participation will be completely relaxed. C O N T E N T
www.broich.catering + ALL INCLUSIVE also our exclusive exhibitor support Why make it complicated when you can make it simple. No extra costs here, no ex- tra costs there. You only pay for your stand and receive not only your booked space but also many services: Fresh premium catering, as much coffee as your blood pressure can handle, infused water and free parking for you and your customers. Plus a supportive marketing program with postings on the relevant social media channels, 360° online visit options and a digital exhibitor catalogue with a double- page presentation of your company. Even such trivial, pragmatic things as power supply, lighting, air-conditioned halls, security service or cleaning costs are - you guessed it - already covered by the stand fee. So you can concentrate on what you are there for: your customers and doing good business!
F E A T U R E S + BUNDLED MARKETING Advertise together, achieve more! Whether a digital exhibitor catalogue for your own invitation emails or attention-grabbing activities in social media, a joint appearance saves costs, increases attention and thus ensures high visitor numbers! + ENTRY In order to provide more planning security for catering, we have charged a small entrance fee for the last TRENDS UP WEST. This was the right decision, because significantly less leftover food had to be disposed of! In addition we were able to cushion the cost pressure caused by the sharp rise in energy prices. That's why we are sticking to an multi-day ticket unchanged admission price (season ticket) for visitors in the amount of € 20,-. However, it is possible for exhibitors to sponsor tickets for their customers. Instead of € 20,- exhibitors pay only € 10,- to invite their customers.
+ SATURDAY+ GET TOGETHER EVENING The later the evening, the more fun the conversations. That's why we have reserved the evening at TRENDS UP WEST on Saturday+ (29.06.2025) from 6 pm for exhibitors and visitors! We want to create a relaxed atmosphere after the event to give you the opportunity to put business aside and experience networking at its best - catering included, of course. Convinced? Then be part of it! info@trendsupwest.com T H E N E X T L E V E L
L O C A T I O N TRENDS UP WEST 15,000 sqm in two halls for the ideas of tomorrow! Our joint mega event location! With the Kaltstahlhalle and the Alte Schmiedehalle, the AREAL BÖHLER offers ideal conditions for this top event in the Metropolitan Region West. LOCATION: Düsseldorf-Meerbusch, 50 km from Cologne and only 45 km from the Dutch border. Easily and quickly accessible via the A57, A52 and A44 highways. In 2 halls! TRENDS UP WEST
2 8 – 3 0 J u n e 20 2 5 TRENDS UP WEST Virtual tour Kaltstahlhalle Virtual tour of the Schmiedehalle Kaltstahlhalle Schmiedehalle Since its refurbishment in 2012, the largest event location on the Areal Böhler has shone in modern splendor. The interplay between the robust steel girders and the high-gloss floor in particular gives the ALTEN SCHMIEDEHALLE its unmistakable character, and since 2024 the KALTSTAHLHALLE has once again been the territory of TRENDS UP WEST as well as the entrance/exit to the event. T H E N E X T L E V E L
B R A N D S In best company Established brands at TRENDS UP WEST HOME, DECO & FASHION GIFT & PAPER ormesB E R L I N grubentuch.com grubentuch.com G G CARL EVERTS GMBH because this is home OOZOO T I M E P I E C E S natürlich feine Schals Carl Dietrich GmbH since 1871 TRENDS UP WEST
Many strong brands and innovative products ensure a positive external impact of this event. A selection of previous participants: COOK, EAT & DRINK OUTDOOR & LIVING S I N C E 1 9 7 7 M Meier . Germany finest I N K O ST M A N U F A K T U R E F A I Z I R T A P • S EIT 1 9 9 4 • TI V L V O A B U T A R A R I M D A A N A T A L L I NN C I N G S HAUSE N B L E L N R A The Better Food Solution F T E R S A M A V I R O R U V A L G E S A N T O N I A T A I L G A B A K D S A C HÕBE VO LA SAMBU SEAWA K E S T U D I O C A R M E L A B O G M A N Sundara FAI R TRADE - A M S T E R D A M - B l e c h w a r e N F A B R I K Br aunschweiG cook dine live MeterMorphosen® verändert Schenken E V E R Y D A Y J E W E L R Y
N e w c o m e r TRENDS UP WEST has developed into an incubator for newcomers and start-ups Small brands can present their innovative ideas and products at Areal Böhler and benefit from a promotional offer. Around 52 companies took advantage of this offer in 2024 - from a stand size of just 10 square meters. This new and exclusive opportunity makes it easier for young and innovative companies to enter the market. TRENDS UP WEST
P r e s s c o m m e n t s Newsflash - what the press says Überzeugt? Dann seien Sie dabei! info@trendsupwest.com Here you will find all current press releases T H E N E X T L E V E L
D N A o f T r e n d s U p W e s t TRENDS UP WEST TRENDS UP WEST is different from other trade fairs, which is already reflected in the name: T R E N D Trends – there are real trends to be seen here, because on the one hand the new collections for the following year are shown and on the other hand unknown and new labels also make their first appearance here. REACH – the West radiates in all directions, here not least into neighboring count- ries. Engagement – everyone works together here. In addition to the organizer's activi- ties, each participant is also responsible for inviting visitors and marketing.. Newcomer – start-ups and newcomers are supported with special funding pa- ckages. Digital – TRENDS UP WEST is also a top performer here, with over 300,000 im- pressions registered on Instagram for the last edition and the account now has over 2,000 followers. S Selection – the greatest variety of consumer goods is offered here. U P Unique entertainment – business is fun here. The work-life balance is a unique selling point of TRENDS UP WEST. Products – the spotlight is on the products in a charming marketplace atmosphere and not on expensive trade fair structures. W Westen – the western business location is being strengthened here. E S T Esprit – the exhibition atmosphere is unique. With its classic industrial architecture, the Areal Böhler is one of the most beautiful event locations in Europe. Starting position – many products for the coming seasons can be seen here for the first time Top participants – here the participants - exhibitors and visitors - are the protago- nists and form a real community
+ MORE THAN 240 EXHIBITORS IN 2024 The trend is clear. The annual edition of TRENDS UP WEST was once again able to grow. With over 240 exhibiting brands, the portfolio is diverse and relevant for retailers r a e Y from all sectors. Exhibitor numbers Exhibitor + OVER 3,000 VISITORS Back on track: The annual edition of TRENDS UP WEST attracted more than 3,000 trade visitors to Düsseldorf. Visitor marketing is now to be further intensified from this level. + LARGE RANGE The focus is on the West, but TRENDS UP WEST also has an impact in other regions. This applies in particular to the neighboring Benelux countries.
E x h i b i t o r c o n c l u s i o n TRENDS UP WEST 2024 TRENDS UP WEST DO GOOD AND TALK ABOUT IT. The exhibitors at TRENDS UP WEST do this out of convic- tion, because together they form a community that is committed to their event. Here you can find the most important feedback from our exhibitor surveys: 59% of the exhibitors have gained 6 to over 20 new customers good! 89% of exhibitors rated the event the event good to very good! 80% rate the visitors interesting to very interesting! 63% have exceeded their expectations! 65% have been able to write good to very good orders
86% are very to above-average satisfied with the organization 61% were more than satisfied with the number of visitors 68% are already planning to exhibit again A good idea has already found many friends. And of course there will be more ... Here are a few statements from participants at Trends Up West "TUW really is a young and fresh event format. We also experienced this positive spirit among the visitors. The discussions were very interesting and motivating, whether with existing or new customers. TUW offers an attractive platform and a good mix of exhibitors for NRW. We are delighted to be there and are looking forward to next year." Oliver Kleine, LEONARDO „TRENDS UP WEST con- vinced us right from the start and with each new issue we were able to present our port- folio even more extensively. An absolute success story for us. We will definitely be back!” Nicola Hoffmann, räder GmbH “The TRENDS UP WEST trade fair is always somet- hing special for us. The two halls impress both with their industrial style and the wide variety of products on offer. It's not just the exhi- bitors who feel at home here, you can also sense the enthusiasm of the visitors, who feel very comfortable in the atmosphere. The physical well-being is also well catered for.” Rudolf Schillheim, GEFU GmbH “Once again, GIFT COMPANY will be present at TRENDS UP WEST. There is no more direct and pleasant contact with our customers in the West.” Christian Schmidt, Gift Company “TRENDS UP WEST has become one of our favorite events with its has be- come one of our favorite events with its special focus at a special location. Customers and colleagues enjoy the relaxed atmosphere, the location and the togetherness. We look forward to being part of the TRENDS UP WEST experience again.” Tobias Langner, Good old friends GmbH
V i s i t o r c o n c l u s i o n TRENDS UP WEST 2024 TRENDS UP WEST THE CUSTOMER IS KING. In our case, it's the visitors. But does that come across so clearly to our guests? Here you can find the most important feedback from our visitor surveys. 94% find the concept excellent! 91% want to find new products and manufacturers! 37% have ordered to the value of 2,500 € - 5,000 €! 88% find the division very good!
62% are Regular visitors! 92% find the location very good! 95% think the event is very good! A good idea has already found many friends. And of course there will be more ... Here are a few statements from visitors to Trends Up West. “The TUW has developed into a really diverse and very interesting trade fair plat- form for me. Compliments to all exhibitors for the be- autifully designed stands and the “all-round carefree package” in terms of ticket booking, parking and catering. I simply say “A lot of new things in the west”. I always enjoy coming back.” Monika Jonen, JONEN & JONEN HOME GARDEN LIFESTYLE “It was a very good mix, as I knew many exhibitors from my first visit to TRENDS UP WEST, but I was also able to discover a lot of new things. An event like this is good for the indus- try and makes many things easier.” Calla Schäffer Lomanns Interieur GmbH “We visited the TRENDS UP WEST (TUW) trade fair to evaluate the potential of participating as an exhibitor for our company. We were impressed by the exceptional va- riety and high quality of the products on show, as well as the excellent orga- nization. We are therefore looking forward to being an exhibitor in 2025. If you have any questions, please get in touch.” David Halbach-Türscherl, Halbach Seidenbänder GmbH “It is wonderful to have such an attractive and versatile platform in the west of Germany with TRENDS UP WEST, alongside the Trend Set trade fair in Munich and Nordstil in Ham- burg, which inspires both exhibitors and visitors alike.the TRENDS UP WEST trade fair at Areal Böhler inspires me anew every year. The constantly growing number of exhibitors has meant that the event is becoming more and more exciting and offers an impressive variety of in- novative products. This year, too, I discovered and ordered some exciting new products. I particularly appreciate the clear organization of the trade fair, which maintains a pleasant and accessible atmo- sphere despite its growth. Another highlight is the excellent catering, which makes a visit to TrendsUp West an all-round successful experience.” Kirsten Kappius, Meer-Lebensstil
I M P R E S S I O N S F R O M T H E T R E N D S U P W E S T i n J u n e 2 0 2 4 TRENDS UP WEST
Interested? We will gladly send you our prices and registration documents! Short info to: christian@trendsupwest.com
2 8 –3 0 J u n e 2 0 2 5 Saturday 28 June from 6pm: Get-together event for exhibitors and visitors That was the Trends up West 6.0 T R E N D S U P W E S T Jetzt informieren! www.trendsupwest.com See you in Düsseldorf! https://vimeo.com/976583710 Christian Kasch Project manager Phone +49 (0) 211 52280920 Mobil Mail +49 (0) 171 7301652 christian@trendsupwest.com TRENDS UP WEST W W W . T R E N D S U P W E S T . C O M